:root {
    --ink: #111111;
    --muted: #5b5b5b;
    --line: #e6e6e3;
    --bg: #ffffff;
    --soft: #f7f6f2;
    --gold: #e9b93a;
    --gold-dark: #d4a52a;
    --gold-tint: #fbf3dc;
    --g-blue: #4285f4;
    --g-red: #ea4335;
    --g-yellow: #fbbc04;
    --g-green: #34a853;
    --max: 1120px;
  }
  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; }
  body {
    font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
    color: var(--ink);
    background: var(--bg);
    line-height: 1.6;
    font-size: 17px;
    -webkit-font-smoothing: antialiased;
  }
  a { color: inherit; text-decoration: none; }
  .wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
  section { padding: 96px 0; }
  .soft { background: var(--soft); }

  h1, h2, h3 { line-height: 1.15; letter-spacing: -0.01em; }
  h1 { font-size: clamp(34px, 4.8vw, 54px); font-weight: 800; text-transform: uppercase; }
  h2 { font-size: clamp(28px, 3.6vw, 40px); font-weight: 800; }
  h3 { font-size: 19px; font-weight: 700; }
  .eyebrow {
    display: inline-flex; align-items: center; gap: 10px;
    font-size: 13px; font-weight: 700; letter-spacing: .12em;
    text-transform: uppercase; color: var(--muted); margin-bottom: 16px;
  }
  .eyebrow::before { content: ""; width: 24px; height: 2px; background: var(--gold); }
  .lead { font-size: 19px; color: var(--muted); max-width: 620px; }
  .center { text-align: center; }
  .center .lead { margin: 0 auto; }

  /* Hand-drawn underline */
  .mark { position: relative; white-space: nowrap; display: inline-block; }
  .mark svg {
    position: absolute; left: -2%; bottom: -0.18em; width: 104%; height: 0.36em;
    overflow: visible; pointer-events: none;
  }
  .mark path {
    fill: none; stroke: var(--gold); stroke-width: 7; stroke-linecap: round;
    stroke-dasharray: 420; stroke-dashoffset: 420;
    animation: draw 1s .5s ease-out forwards;
  }
  @keyframes draw { to { stroke-dashoffset: 0; } }

  .note {
    font-family: "Caveat", cursive; font-size: 24px; color: var(--muted);
    display: inline-flex; align-items: center; gap: 8px;
  }

  /* Buttons */
  .btn {
    display: inline-block; font-weight: 600; font-size: 16px;
    padding: 14px 26px; border-radius: 6px; border: 2px solid var(--ink);
    transition: background .15s, color .15s, transform .15s, box-shadow .15s;
    cursor: pointer; font-family: inherit;
  }
  .btn:hover { transform: translateY(-1px); }
  .btn-gold { background: var(--gold); border-color: var(--gold); color: var(--ink); box-shadow: 0 4px 0 var(--gold-dark); }
  .btn-gold:hover { background: var(--gold-dark); border-color: var(--gold-dark); box-shadow: 0 5px 0 #b98d1d; }
  .btn-outline { background: #fff; color: var(--ink); }
  .btn-outline:hover { background: var(--ink); color: #fff; }
  .btn-dark { background: var(--ink); color: #fff; }
  .btn-dark:hover { background: #333; border-color: #333; }

  /* Header */
  header {
    position: sticky; top: 0; z-index: 10;
    background: rgba(255,255,255,.96);
    border-bottom: 1px solid var(--line);
  }
  .nav { display: flex; align-items: center; justify-content: space-between; height: 72px; }
  .logo { font-size: 24px; font-weight: 800; letter-spacing: -0.02em; display: inline-flex; align-items: center; gap: 8px; }
  .logo svg { width: 22px; height: 22px; }
  .logo span { color: var(--gold); }
  .nav-links { display: flex; gap: 32px; font-size: 15px; font-weight: 500; }
  .nav-links a { position: relative; }
  .nav-links a::after {
    content: ""; position: absolute; left: 0; bottom: -4px; height: 2px; width: 0;
    background: var(--gold); transition: width .2s;
  }
  .nav-links a:hover::after { width: 100%; }
  .nav .btn { padding: 10px 18px; font-size: 15px; }
  .nav-call { display: inline-flex; align-items: center; gap: 8px; }
  .nav-call-icon { width: 16px; height: 16px; fill: none; stroke: var(--gold); stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }

  /* Hero */
  .hero { padding: 88px 0 96px; }
  .hero-grid { display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: center; }
  .hero .lead { margin-top: 24px; }
  .hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 34px; }
  .trust { margin-top: 22px; display: flex; align-items: center; gap: 12px; font-size: 14px; color: var(--muted); }
  .trust-stars { color: var(--gold); letter-spacing: 2px; font-size: 16px; }

  /* Dashboard graphic */
  .dash-wrap { position: relative; }
  .dash {
    background: #fff; border: 1px solid var(--line); border-radius: 12px;
    box-shadow: 0 24px 48px -24px rgba(0,0,0,.18);
    overflow: hidden; position: relative; z-index: 1;
  }
  .dash-top {
    display: flex; align-items: center; justify-content: space-between;
    padding: 12px 16px; border-bottom: 1px solid var(--line); font-size: 13px; color: var(--muted);
  }
  .dots { display: flex; gap: 6px; }
  .dots i { width: 9px; height: 9px; border-radius: 50%; background: #e2e2de; display: block; }
  .tiles { display: grid; grid-template-columns: repeat(4, 1fr); }
  .tile { padding: 12px 14px; color: #fff; }
  .tile small { display: block; font-size: 11px; opacity: .9; }
  .tile b { font-size: 20px; font-weight: 700; }
  .t-blue { background: var(--g-blue); }
  .t-red { background: var(--g-red); }
  .t-yellow { background: var(--g-yellow); color: var(--ink); }
  .t-green { background: var(--g-green); }
  .chart { padding: 14px 10px 8px; }
  .chart svg { width: 100%; height: auto; display: block; }
  .chart polyline {
    fill: none; stroke-width: 2.2; stroke-linejoin: round; stroke-linecap: round;
    stroke-dasharray: 800; stroke-dashoffset: 800; animation: draw 1.8s .3s ease-out forwards;
  }
  .dash-note {
    position: absolute; right: -8px; bottom: -48px; transform: rotate(-4deg); z-index: 2;
  }
  .dash-note svg { width: 40px; height: 34px; }
  .dash-back {
    position: absolute; inset: 18px -18px -18px 18px; border-radius: 12px;
    background: var(--gold-tint); border: 1px solid #f0e2b6; z-index: 0;
  }

  #services { border-top: 1px solid var(--line); }

  /* Grids + cards */
  .grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 52px; }
  .card {
    background: #fff; border: 1px solid var(--line); border-radius: 12px; padding: 30px;
    transition: transform .2s, box-shadow .2s, border-color .2s;
  }
  .card:hover { transform: translateY(-4px); box-shadow: 0 14px 30px -18px rgba(0,0,0,.25); border-color: #dcdcd6; }
  .card p { color: var(--muted); margin-top: 10px; font-size: 16px; }
  .icon {
    width: 46px; height: 46px; border-radius: 10px; background: var(--gold-tint);
    display: flex; align-items: center; justify-content: center; margin-bottom: 20px;
  }
  .icon svg { width: 24px; height: 24px; stroke: var(--ink); fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }

  /* Process */
  .steps { position: relative; }
  .steps::before {
    content: ""; position: absolute; top: 49px; left: 16%; right: 16%;
    border-top: 2px dashed #d9d4c4; z-index: 0;
  }
  .steps .card { position: relative; z-index: 1; text-align: center; }
  .step-num {
    width: 40px; height: 40px; border-radius: 50%; background: var(--gold); font-weight: 800;
    display: flex; align-items: center; justify-content: center; margin: 0 auto 18px;
    box-shadow: 0 0 0 6px #fff;
  }

  /* Split */
  .split { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; }
  .checklist { list-style: none; margin-top: 12px; }
  .checklist li { padding: 16px 0 16px 36px; border-bottom: 1px solid var(--line); position: relative; }
  .checklist li:last-child { border-bottom: 0; }
  .checklist li::before {
    content: ""; position: absolute; left: 0; top: 21px;
    width: 20px; height: 20px; border-radius: 50%; background: var(--gold);
  }
  .checklist li::after {
    content: ""; position: absolute; left: 7px; top: 25px;
    width: 4px; height: 9px; border: solid var(--ink); border-width: 0 2px 2px 0; transform: rotate(45deg);
  }
  .checklist strong { display: block; }
  .checklist span { color: var(--muted); font-size: 16px; }

  /* Case study */
  .case {
    background: var(--ink); color: #fff; border-radius: 12px; padding: 34px; position: relative; overflow: hidden;
  }
  .case::after {
    content: ""; position: absolute; right: -60px; top: -60px; width: 180px; height: 180px;
    border-radius: 50%; border: 28px solid rgba(233,185,58,.18);
  }
  .case .tag { font-size: 13px; font-weight: 700; color: var(--gold); text-transform: uppercase; letter-spacing: .08em; }
  .case h3 { margin: 8px 0 24px; font-size: 24px; max-width: 380px; }
  .case-stats { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
  .case-stats > div { border-left: 2px solid var(--gold); padding-left: 14px; }
  .case-stats .num { font-size: 28px; font-weight: 800; }
  .case-stats .label { font-size: 14px; color: #bdbdbd; }
  .case .btn { margin-top: 30px; }
  .roas { display: flex; align-items: center; gap: 14px; margin: -6px 0 26px; }
  .roas-num { font-size: 56px; font-weight: 800; line-height: 1; color: var(--gold); letter-spacing: -0.02em; }
  .roas-label { font-size: 14px; color: #bdbdbd; line-height: 1.35; }
  .bars { display: flex; align-items: flex-end; gap: 12px; margin-top: 30px; padding-top: 18px; border-top: 1px solid #2a2a2a; }
  .bar { flex: 1; display: flex; flex-direction: column; justify-content: flex-end; align-items: center; gap: 6px; }
  .bar-fill { flex: none; width: 100%; max-width: 44px; background: #3a3a3a; border-radius: 4px 4px 0 0; }
  .bar:last-child .bar-fill { background: var(--gold); }
  .bar-val { font-size: 12px; font-weight: 600; color: #bdbdbd; }
  .bar:last-child .bar-val { color: var(--gold); }
  .bar-label { font-size: 12px; color: #8a8a8a; }
  .case-note { font-size: 12px; color: #8a8a8a; margin-top: 10px; }

  /* Testimonials */
  .quote { display: flex; flex-direction: column; }
  .quote .qmark, .qf-body .qmark { font-family: Georgia, serif; font-size: 64px; line-height: .6; color: var(--gold); height: 30px; }
  .quote blockquote { font-size: 17px; color: var(--ink); margin: 14px 0 24px; flex: 1; }
  .stars { color: var(--gold); letter-spacing: 2px; font-size: 15px; margin-bottom: 6px; }
  .who { display: flex; align-items: center; gap: 12px; border-top: 1px solid var(--line); padding-top: 18px; }
  .who .av {
    width: 42px; height: 42px; border-radius: 50%; background: var(--gold-tint);
    display: flex; align-items: center; justify-content: center; font-weight: 700; font-size: 14px;
  }
  .who b { display: block; font-size: 15px; }
  .who small { color: var(--muted); font-size: 13px; }
  .proof { margin: -30px -30px 20px; height: 180px; overflow: hidden; border-radius: 12px 12px 0 0; border-bottom: 1px solid var(--line); }
  .proof img { width: 100%; height: 100%; object-fit: cover; object-position: top; display: block; }
  .result { font-size: 13px; font-weight: 600; color: var(--muted); margin-bottom: 16px; }
  .result b { color: var(--ink); }
  .quote-feature {
    display: grid; grid-template-columns: 1fr 1.1fr; max-width: 880px; margin: 48px auto 0;
    padding: 0; overflow: hidden;
  }
  .qf-proof { background: #ecebe6; min-height: 300px; position: relative; }
  .qf-proof img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: top; display: block; }
  .qf-body { padding: 40px; display: flex; flex-direction: column; justify-content: center; }
  .qf-body blockquote { font-size: 26px; font-weight: 700; line-height: 1.3; margin: 14px 0 18px; }
  .placeholder { color: var(--muted); font-style: italic; }

  /* Founder */
  .founder { display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: center; }
  .mosaic { display: grid; grid-template-columns: 1.35fr 1fr; gap: 14px; }
  .photo-frame {
    grid-row: span 3; min-height: 480px; border-radius: 12px; background: #ecebe6; position: relative;
    display: flex; align-items: center; justify-content: center; overflow: hidden;
    color: #9a9a94; font-size: 14px; text-align: center;
  }
  .photo-frame img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transform: scale(1.7); transform-origin: 50% 12%; }
  .m-tile { border-radius: 12px; padding: 20px; display: flex; flex-direction: column; justify-content: flex-end; }
  .m-tile small { font-size: 12px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; opacity: .75; }
  .m-tile b { font-size: 26px; font-weight: 800; line-height: 1.1; margin: 4px 0 2px; }
  .m-tile span { font-size: 13px; opacity: .8; line-height: 1.4; }
  .m-dark { background: var(--ink); color: #fff; }
  .m-dark b { color: var(--gold); }
  .m-gold { background: var(--gold); color: var(--ink); }
  .m-light { background: var(--soft); border: 1px solid var(--line); }
  .creds { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
  .creds span {
    font-size: 14px; font-weight: 600; padding: 8px 14px; border-radius: 999px;
    background: var(--gold-tint); border: 1px solid #f0e2b6;
  }
  .founder p { color: var(--muted); margin-top: 16px; }
  .signature { font-family: "Caveat", cursive; font-size: 34px; color: var(--ink); margin-top: 22px; line-height: 1; }
  .signature small { display: block; font-family: "Inter", sans-serif; font-size: 14px; color: var(--muted); margin-top: 6px; }

  /* FAQ */
  .faq { max-width: 760px; margin: 48px auto 0; }
  details { border-bottom: 1px solid var(--line); padding: 20px 0; }
  summary {
    font-weight: 600; font-size: 18px; cursor: pointer; list-style: none;
    display: flex; justify-content: space-between; align-items: center; gap: 16px;
  }
  summary::-webkit-details-marker { display: none; }
  summary::after {
    content: "+"; flex: none; width: 28px; height: 28px; border-radius: 50%;
    background: var(--gold-tint); display: flex; align-items: center; justify-content: center;
    font-size: 18px; transition: transform .2s;
  }
  details[open] summary::after { transform: rotate(45deg); background: var(--gold); }
  details p { color: var(--muted); margin-top: 12px; font-size: 16px; }

  /* Contact */
  .contact { background: var(--ink); color: #fff; position: relative; overflow: hidden; }
  .contact::before {
    content: ""; position: absolute; left: -120px; bottom: -120px; width: 320px; height: 320px;
    border-radius: 50%; border: 40px solid rgba(233,185,58,.1);
  }
  .contact .wrap { position: relative; }
  .contact .lead { color: #bdbdbd; }
  .contact .eyebrow { color: var(--gold); }
  form {
    background: #fff; color: var(--ink); border-radius: 12px; padding: 32px;
    display: grid; gap: 14px; box-shadow: 0 30px 60px -30px rgba(0,0,0,.6);
  }
  label { font-size: 14px; font-weight: 600; display: block; margin-bottom: 6px; }
  input, select {
    width: 100%; padding: 13px 14px; font: inherit; font-size: 16px;
    border: 1px solid #d6d6d2; border-radius: 6px; background: #fff; color: var(--ink);
  }
  input:focus, select:focus { outline: 2px solid var(--gold); border-color: var(--gold); }
  form .btn { width: 100%; margin-top: 8px; }
  .form-note { font-size: 13px; color: var(--muted); text-align: center; }
  .form-status { font-size: 15px; padding: 12px 14px; border-radius: 6px; display: none; }
  .form-status.ok { display: block; background: #e8f5ec; color: #1e6b37; }
  .form-status.err { display: block; background: #fdecea; color: #a1281c; }
  .contact-info { margin-top: 34px; display: grid; gap: 14px; }
  .contact-info a { color: #fff; font-weight: 600; font-size: 20px; display: inline-flex; align-items: center; gap: 10px; }
  .contact-info a:hover { color: var(--gold); }
  .contact-info svg { width: 20px; height: 20px; stroke: var(--gold); fill: none; stroke-width: 2; }
  .contact .note { color: #9a9a9a; margin-top: 10px; }

  /* Footer */
  footer { padding: 40px 0; font-size: 14px; color: var(--muted); border-top: 1px solid var(--line); }
  .foot { display: flex; justify-content: space-between; align-items: center; gap: 20px; flex-wrap: wrap; }
  .foot-links { display: flex; gap: 24px; flex-wrap: wrap; }
  .foot-links a:hover { color: var(--ink); }

  /* Scroll reveal */
  .reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
  .reveal.in { opacity: 1; transform: none; }
  .no-js .reveal { opacity: 1; transform: none; }
  @media (prefers-reduced-motion: reduce) {
    .reveal { opacity: 1; transform: none; transition: none; }
    .mark path, .chart polyline { animation: none; stroke-dashoffset: 0; }
    .card:hover, .btn:hover { transform: none; }
  }

  /* Mobile */
  @media (max-width: 900px) {
    section { padding: 68px 0; }
    .nav-links { display: none; }
    .hero-grid, .grid-3, .split, .founder { grid-template-columns: 1fr; }
    .hero-grid { gap: 72px; }
    .split, .founder { gap: 48px; }
    .steps::before { display: none; }
  }
  @media (max-width: 480px) {
    .wrap { padding: 0 16px; }
    .hero { padding: 56px 0 72px; }
    .hero-ctas .btn { width: 100%; text-align: center; }
    .nav .btn.nav-call { padding: 10px 14px; font-size: 14px; }
    .tiles { grid-template-columns: repeat(2, 1fr); }
    .dash-back { inset: 12px -8px -12px 8px; }
    .dash-note { right: 0; }
    form { padding: 24px; }
    .mosaic { grid-template-columns: repeat(3, 1fr); gap: 10px; }
    .quote-feature { grid-template-columns: 1fr; }
    .qf-proof { min-height: 0; height: 200px; }
    .qf-body { padding: 26px; }
    .qf-body blockquote { font-size: 22px; }
    .photo-frame { grid-row: auto; grid-column: 1 / -1; min-height: 0; aspect-ratio: 4 / 4.4; }
    .m-tile { padding: 14px 12px; }
    .m-tile b { font-size: 18px; }
    .m-tile small { font-size: 10px; }
    .m-tile span { font-size: 12px; }
  }

  /* Founder teaser (homepage) */
  .teaser-section { padding: 72px 0; }
  .founder-teaser {
    display: flex; align-items: center; gap: 28px;
    background: #fff; border: 1px solid var(--line); border-radius: 12px; padding: 24px 28px;
    transition: transform .2s, box-shadow .2s, border-color .2s;
  }
  .founder-teaser:hover { transform: translateY(-3px); box-shadow: 0 14px 30px -18px rgba(0,0,0,.25); border-color: var(--gold); }
  .ft-photo {
    width: 96px; height: 96px; border-radius: 50%; overflow: hidden; position: relative; flex: none;
    box-shadow: 0 0 0 4px var(--gold-tint), 0 0 0 6px var(--gold);
  }
  .ft-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transform: scale(2.6); transform-origin: 50% 13%; }
  .ft-text { flex: 1; }
  .ft-text .eyebrow { margin-bottom: 6px; }
  .ft-line { font-size: 18px; font-weight: 600; }
  .ft-link { font-weight: 700; white-space: nowrap; border-bottom: 2px solid var(--gold); padding-bottom: 2px; }

  /* About page */
  .nav-links a.active::after { width: 100%; }
  .page-hero { padding: 80px 0 72px; }
  .page-hero h1 { max-width: 780px; }
  .page-hero .lead { margin-top: 20px; }
  .cta-band .lead { margin-left: auto; margin-right: auto; }
  .cta-row { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 32px; }
  .cta-band .btn-outline { background: transparent; color: #fff; border-color: #fff; }
  .cta-band .btn-outline:hover { background: #fff; color: var(--ink); }

  @media (max-width: 700px) {
    .founder-teaser { flex-direction: column; text-align: center; gap: 18px; }
    .ft-text .eyebrow { justify-content: center; }
    .teaser-section { padding: 56px 0; }
  }
  @media (max-width: 480px) {
    .page-hero { padding: 56px 0 48px; }
    .cta-row .btn { width: 100%; text-align: center; }
  }